The assessment strategy for this module is for students to provide a portfolio of work that demonstrates their development of appropriate skills through the module. Since there is no written examination in this module, the three tasks cover all the learning outcomes of the module. Students should choose ONE organisation from the list below and answer the questions that follow: ? Sainsbury?s ? John Lewis ? BBC ? Barclays Bank The portfolio of work consists of three tasks. All the three tasks carry equal marks (30% each). Conclusion and recommendations carry 5%. Structure, Presentation, Language, Grammar and referencing carry 5%. Word count can be within +/-10% of each task word count. TASK 1 ? 30% PEST analysis is a strategic tool that can be used to analyse the external business environment of the organisation. Providing the examples, discuss how a company?s competitiveness can be influenced by the changes in any THREE of following external business environmental factors: ? Political ? Economic ? Socio-cultural ? Technological TASK 2 ? 30% (500 words) Satisfying customer needs and wants is fundamental to business that is achieved by producing the goods/services they need. In the light of the above statement, you are expected to answer the following questions: a. Briefly outline the key business operation of the chosen organisation. For example, the business operation can be retail, banking, media and so on. (100 words) b. Describethewayinwhichyourchosencompanyisofferingabettercustomer experience than its competitors. You should identify and discuss any TWO areas of the following: ? Customer service ? Price ? Availability ? Quality TASK 3 ? 30% (400 words) Globalisation has an influence on businesses in various ways. For example, business growth, international market, competition, import and export opportunity, knowledge transfer and so on. Similarly, globalisation has influenced the people management practices in organisations. For example, line managers are expected to manage multicultural diverse people at work, manage virtual teams, develop staff, aware of employment legislations and so on. In the light of the above statement, answer the following questions: a. Explain how globalisation has influenced businesses. Provide examples in reference to your organisation. (250 words) b. Outline the way in which globalisation has influenced the role of line manager in people management activities. All the three tasks carry equal marks (250 words) Structure Your portfolio should comprise of the following sections: ? An introduction which explains what the portfolio is all about and highlights on what is to be covered in the portfolio. (150 words) ? The body including a brief overview of the chosen organisation should comprise of all the questions of the three tasks. All tasks should be clearly numbered including the questions. ? Task 1 (500 words) ? Task 2 (500 words) ? Task 3 (500 words) ? Conclusion and Recommendations which include a critical evaluation of all the tasks. ( 150 words) ? Bibliography showing all sources of references. Total: 1800 words (+/- 10%)
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