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introduction no more than 400 words. require Assignment 1 – Research Project Proposal THIS IS AN INDIVIDUAL ASSESSMENT The objective of this assignment is for students to write a detailed Research Proposal that demonstrates understanding and application of material covered in this course. The focus of your research project in Study Period 3 (2016) should be a business issue that is of relevance to Australia. You should focus on a business issue facing Australia where research can be used to assist in decision making related to that issue. As noted above, a strong problem solving approach that uses research to assist in business decision making underlines the assessments in this course. I encourage you to consider the following guidelines in finalising your research project aim: Choose a business issue relevant to Australia where you can use your research project and its findings to assist in decision making related to the issue. Your research proposal and the project should focus on the business issue that you have identified. You can frame your research project to focus on a particular aspect of the issue. For example, you can look at issue(s) associated with marketing, financial viability, impact on the local community, human resource management. But the issue must be of significance to Australia from a business viewpoint. You are encouraged to use knowledge and skills gained in your discipline area and work experience to decide on the issue you would like to focus on. For example, if you are studying in the Masters in Marketing program, you may choose to focus on an issue(s) associated with marketing or branding of Australiaƒ??s tourism regions. While your program need not be the sole criterion used to select a research issue, we encourage you to draw on knowledge and skills learnt in the other courses in the program to complete the research project. The research proposal and project must be your original work. Your research proposal must identify a business issue relevant to Australia. You must source secondary and/or primary data, analyse the data you sourced and present your findings and recommendations based on your research project. Any reproduction of previous projects by others or you is a serious breach of academic integrity. Please read the information under Academic Integrity in this course outline. When choosing a research issue, consider the time needed to collect primary data and/or the availability of secondary data that will allow you to study the issue in detail within the course duration. A list of potential secondary data sources will be available on the course homepage. While you do not have to limit yourselves to these data sources, the data sources should be credible (we will be discussing credibility of sources in Week Two). Please check with the Academic Library Team (UniSA Business School) if you have any queries about secondary data sources. Your proposal should include the following sections: o Introduction This section should contain arguments supporting why the business issue you identified matters in the Australian context o Literature review A comprehensive review of relevant academic and other literatures relevant to your topic. In order to complete the literature review segment, conduct a search of published material mainly focusing on academic literature and prepare a summary. Your literature review should provide a succinct overview of the fieldƒ??s state-of-the-art knowledge about your research issue. Warning: ƒ??Reviewing the literatureƒ?? means reviewing the actual research on your topic. Do not rely on the literature reviews that the other authors present in the introductions of their papers. This section of the assignment is deliberately broad. Part of your responsibility is developing a clear structure for the review: You will need to make some decisions about how you define your research issue and the constructs/concepts that you will be using in your study (we will discuss these in Weeks One and Two). You will need to create a framework with which to organise the articles that you locate. You will need to provide a ƒ??big pictureƒ?? set of conclusions that accurately describes the broader literature. The seminar in Week Two will be devoted to a discussion on literature review. Include definitions of concepts/constructs that will be examined in the research project as part of your literature review. Please note that appropriate attribution of ideas to relevant sources (e.g. through citations, paraphrasing) is a key skill you need to demonstrate in your literature review. Inappropriate use of other sources (e.g. copying and pasting from another literature review) will result in heavy loss of marks for your research proposal AND possible actions for breach of academic integrity. o Research aim A clear research aim that is arising from the literature review. o References Your research proposal should be accompanied by a full reference list (not part of the word limit). A minimum of 10 academic references (other than the textbook) are expected in this assessment. At least 2 of the references should be from your recommended e-readings. Length (i.e. 1,500 words) does not include the reference list and appendices. On each page, insert a footer that includes your student ID, Name and the page number, on the first page top right hand corner include the word count of the document.

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